Trends in National Smoking Cessation During the COVID-19 Pandemic

Methods: FDA-approved smoking cessation drugs were used in medication fill trends. The Google Ads Discover New Keyword tool was used to obtain the average monthly search-term volumes. How to quit smoking, smoking medication, Chantix, Zyban, Varenicline, nicotine patches, smoking hypnosis, smoking cessation, and stop smoking cold turkey were used in the keyword search seeding query. Alternative smoking cessation strategies are Google search terms that include nicotine replacement therapies such as nicotine patches, or hypnosis and nonmedication specific smoking cessation strategies. Nonspecific smoking cessation google searchers refer to search terms that do not explicitly include a medication, or a nonmedication smoking cessation strategy, such as "help quit smoking". All values are indexed to the 2019 mean for its given category. Please refer to the original post for more details on methodology. Reference lines: Black Solid Line: U.S. Declared Public Health Emergency due to coronavirus outbreak. Black Dashed Line Pfizer Expands Voluntary Nationwide Chantix Recall.