Proportion using each platform who pay most attention to each source for news
All markets
Twitter
Facebook
YouTube
Instagram
TikTok
Mainstream news brands or journalists
55%
43%
42%
42%
33%
Smaller/alternative news sources or journalists
39%
27%
30%
31%
31%
Politicians or political activists
43%
24%
26%
25%
25%
Social media personalities/creators
31%
24%
29%
35%
39%
Celebrities
27%
25%
28%
35%
36%
Ordinary people
34%
37%
29%
33%
44%