Reasons for satisfaction with savings account providers

Respondents who answer that they are 'extremely satisfied' or 'fairly satisfied' with their savings account provider are asked why they are satisfied. The question has the following response options: They have good customer service; Their documents are easy to understand; They offered the best interest rate; They have a good app/website; I’ve not had any issues at all; They have good rewards/benefits; They have branches near me; I have heard good stories about my provider in the news/social media; I made a complaint, and they handled it well; I consider them to be a green company; Other. Respondents can pick multiple options. Below some of the options with greater variation among highly-trusted and less-trusted providers are shown.

The sample size includes responses for the last six waves of the survey, which is conducted twice a year. Responses are weighted to give greater emphasis to more recent responses. The sample size for each provider is: Monzo - 120; Skipton Building Society - 169; First Direct - 380; Coventry Building Society - 476; Chase - 182; Nationwide - 2,213; Aldermore - 105; Saga - 61; Marcus - 299; Shawbrook Bank - 74; Co-operative Bank - 157; Yorkshire Building Society - 280; Leeds Building Society - 98; National Savings & Investments - 131; Paragon Bank - 109; Lloyds Bank - 1,154; Halifax - 1,401; Tesco Bank - 83; Santander - 1,202; Bank of Scotland - 202; NatWest - 1,009; HSBC - 834; Charter Savings - 74; Barclays - 1,341; Principality Building Society - 69; Virgin Money - 640; Atom Bank - 151; Post Office - 76; TSB - 235; Royal Bank of Scotland - 191.
Chart: Oliver CrawfordSource: Fairer Finance and OpiniumGet the dataCreated with Datawrapper