Quality
49.4%
Price
37.2%
Value for money
31.4%
British meats/provenance (origin of the meat)
19.1%
Animal welfare
15.8%
My family likes it
12.5%
Range and variety
10.0%
Free-range
9.1%
Health/calories/fat
7.9%
Traceability
6.7%
Buying from an ethical retailer
5.9%
Organic
5.8%
Sustainability
4.7%
Packaging
4.0%
Innovation
2.4%
Field period: 4-8 June 2018; sample size: 2,122 GB respondents aged 18+