Proportion who consider each to be news and proportion who would engage with it

On average across six countries, many people did not consider examples of softer stories about a celebrity wedding and panda cubs playing in a zoo to be news but said they would still engage with them.

NewsToMe. Imagine you came across information regarding [scenario]. To what extent, or not, would you consider this information to be news? Engagement.Still thinking about [scenario] … Which of the following types of content would you be interested in engaging with? Base: Those across six countries assigned to each scenario ≈ 6,000. Note: Respondents were randomly assigned questions on two scenarios each.
Source: Changing definitions of news in a digital environment: How the public defines news across six countries
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