To what extent do you agree or disagree with the following statements? Please select one option only.
(Showing responses of consumers who did not indicate environmental sustainability / brand ethics among their main purchase considerations when shopping for fashion items)
Cost issue: "With recent economic events (rising cost of living, inflation, etc.), I am more likely to consider the price/value for money than sustainability when purchasing fashion items or from particular brands."
Identification issue: "I find it difficult to identify whether a fashion item/brand is sustainable or not."
Trust issue: "I am sceptical when a fashion brand makes claims about sustainable/ethical practices or products."