Top reasons why sustainability is not a key consideration for some Australian consumers when buying fashion items

To what extent do you agree or disagree with the following statements? Please select one option only.
(Showing responses of consumers who did not indicate environmental sustainability / brand ethics among their main purchase considerations when shopping for fashion items)

Cost issue: "With recent economic events (rising cost of living, inflation, etc.), I am more likely to consider the price/value for money than sustainability when purchasing fashion items or from particular brands."
Identification issue: "I find it difficult to identify whether a fashion item/brand is sustainable or not."
Trust issue: "I am sceptical when a fashion brand makes claims about sustainable/ethical practices or products."

YouGov 2022
YouGov Surveys: July 2023 Embed