The generally untrusting are much less likely to believe news organisations understand people like them
Percentage who believe news organisations ‘understand people like me’ overall and among the generally untrusting
NEWSUNDERSTND_GEN. For each of the following, please tell us which statement comes closer to your view. News organisations [in general] understand people like me or don't understand people like me? TRUST_LEVELS. Respondents assigned to categories based on the number of news brands trusted 'somewhat' or 'completely’. Base: Generally untrusting/Overall: Brazil = 483/2050, India = 549/2,015, United Kingdom = 522/2,000, United States = 501/1,987. Note: Except in Brazil, respondents were also asked the same question separately about news organisations they used most.