January Interest in 'Dry January' Since 2015

Google searches during January for "Dry January" reached an all-time high in Jan. 2023.

Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. Source: Google Trends from Pantry & Larder
The San Francisco Standard