Retail Giants are Increasingly Making Regular Trips to Other Major Retailers

Share of Chain Visitors Also Going to Another Chain At Least 5 Times During January to July

This data table compares customer cross-shopping behavior between major retailers for 2019 and 2025. The data shows a clear and significant increase in the percentage of shoppers who frequently visit multiple chains, indicating that shoppers are less loyal to a single store than they were previously. For example, the share of Target's visitors who also frequently shop at Walmart rose from 50.4% to 58.3%. A key pattern throughout the data is that Walmart is the most common secondary shopping destination for customers of every other retailer on the list.