RankFighterPostsEngagementsImpressionsEstimated value
11Conor McGregor (UFC)566566202,194,69720219469713,686,017,12513686017125$306,025,833306025833
22Anthony Joshua (boxing)77677676,188,711761887114,369,657,6404369657640$97,203,75797203757
33Floyd Mayweather (boxing)64564537,065,529370655293,157,067,5983157067598$70,289,71270289712
44Khabib Nurmagomedov (UFC)97397341,007,837410078372,115,990,9132115990913$46,970,86746970867
55B.J. Penn (UFC)15,281152813,263,25732632571,480,792,7271480792727$31,616,61431616614
66Saul “Canelo” Alvarez (boxing)22122122,208,206222082061,127,708,1951127708195$24,795,26424795264
77Cody Garbrandt (UFC)46246222,443,27922443279992,978,163992978163$21,854,98621854986
88Amir Khan (boxing)1,458145811,365,23211365232859,339,384859339384$18,748,99618748996
99Paige VanZant (UFC)1,938193814,844,82214844822754,921,134754921134$16,569,67316569673
1010Cris Cyborg (UFC)6,27862785,344,2235344223569,494,680569494680$12,394,30212394302