When small business owners self-fund their business, where do they get the money from?

Sample size per survey: 2,850 small business owners and decision makers (1,500 in USA, 750 in UK, 600 in Canada)

This question was only shown to small business owners who have put their own money into their business.

Online surveys commissioned by Intuit QuickBooks. Survey 1: September 2022; Survey 2: December 2022. "Small business" is defined as having 100 employees or fewer.
Source: Intuit QuickBooks Small Business Insights Get the data Embed
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