Airbnb trails competitors on several metrics

Buzz: Over the past two weeks, which of the following brands have you heard something POSITIVE/ NEGATIVE about (whether in the news, through advertising, or talking to friends and family)?
Impression: Which of the following brands do you have a generally POSITIVE/NEGATIVE feeling about? Value: Which of the following brands do you think represents GOOD/POOR VALUE FOR MONEY? Consideration: When you are in the market next to make a purchase, which brands would you consider? (asked of US adults)