Share of Checking Account Openings by Affluency Segment
Mass Market
Data reflects Q2 2026. ยน JD Power defines wealth categories for banking as Mass Market (income <$150,000 and investable assets <$100,000); Mass Affluent (income of $150,000+ and investable assets <$250,000 or income <$150,000 and investable assets of $100,000+); and Affluent (income of $150,000+ and investable assets of $250,000+).
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