Many say transparency efforts make them more likely to trust news organisations

Percentage who say they are more or less likely to trust news organisations who do each of the following

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TRANS_TRUST. Are you more or less likely to trust news organisations that do each of the following? Base: Brazil = 2,000, India = 2,050, UK = 2,179, US = 2,000. Note: 'Less likely to trust' includes those who say they are 'much' or 'somewhat less likely to trust', whereas 'more likely to trust' includes those who say they are 'much' or 'somewhat more likely to trust'. Excludes those who say 'neither more nor less likely to trust' or 'don't know'.

Source: 'Strategies for Building Trust in News.' A report published by the Reuters Institute in September 2023.