Note: In most cases, a label implies a URL was sent in addition to more detailed information. Trackers that identify 📍 sent only the URLs as opposed to sending the URL and other types of information.
Trackers that identify “💸 When user initiated checkout” are likely undercounted. STAT and The Markup only logged checkout events with preset or custom “checkout” labels. However, there are other ways to log checkout events, such as by checking URLs for the word “checkout.”
*Response received after publication.