User needs priority index

All markets

Q1_Needs_2024. Thinking about the role that news plays in your life, how important or unimportant are each of the following?
Q2_Needs_2024. Thinking about the role that news plays in your life, in your opinion how good or bad is the news media at providing you with each of the following? Base: Total sample in all markets = 94,943. Note: User Need Priority Index = Percentage point gap between importance and good job, multiplied by importance (as a decimal).

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