Larger percentages say they are more likely to trust organisations that focus more on regular people

Percentage who say they are more versus less likely to trust news organisations that focus more on people in positions of power versus regular, everyday people

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EDIT_ATTN_TRUST. Thinking now about your trust in news organisations, to what extent are you more or less likely to trust news organisations that focus on the following? Base: Brazil = 2,000, India = 2,050, UK = 2,179, US = 2,000. Note: 'More likely to trust' includes those who say they are 'much' or 'somewhat more likely to trust', whereas 'less likely to trust' includes those who say they are 'much' or 'somewhat less likely to trust'. Excludes those who say 'neither more nor less likely to trust' or 'don't know'.

Source: 'Strategies for Building Trust in News.' A report published by the Reuters Institute in September 2023.