It sends me personalized offers/discounts based on my purchase history
74
68
It provides a personalized experience while shopping/checking out in-store and online
31
29
I can personalize how I earn points based on my preferences
52
49
It recommends products/services based on my past purchases
38
35
It sends me exclusive discounts/offers from other brands
55
51
It helps me identify the products/services I need based on information I provide
28
25
None of these
6
11