Three-quarters of current naming-rights deals in the NFL, MLB, NBA, NHL and MLS are made up of these eight categories, according to Wasserman.
(a) Includes banks, credit cards and mortgage/credit lenders. (b) Excludes car parts, tires, car rental and motor oil brands. (c) Includes soda, energy drinks, snacks and condiments. Excludes restaurants. (d) Includes business and consumer technology.