Current share of annual naming-rights market
Avg. annual value
Financial services (a)
28
7,688,043
Insurance
9
6,432,143
Telecom
9
6,091,836
Automotive (b)
7
5,321,429
Food & beverage (c)
6
3,464,690
Retail
6
4,205,000
Technology (d)
5
5,637,500
Energy
5
4,909,601
(a) Includes banks, credit cards and mortgage/credit lenders.
(b) Excludes car parts, tires, car rental and motor oil brands.
(c) Includes soda, energy drinks, snacks and condiments. Excludes restaurants.
(d) Includes business and consumer technology.