Consumer Perception of Stakeholder Responses to Deepfakes Online

Among U.K. adults

Source: Sippy, T. et al. “Behind the Deepfake: 8% Create; 90% Concerned: Surveying Public Exposure to and Perceptions of Deepfakes in the U.K.," July 2024; note: fielded online May 31-June 5, 2024, among U.K. respondents 18+ representative of the general population by age, gender, ethnicity (n=1,403); respondents first and separately were asked about actions by social media platforms to address harmful deepfakes