| £m | change (£m) | change (%) | ||||
| Total Category | 487.3 | -5.1 | -1.0 | |||
| Total Own Label | 231.4 | 8.9 | 4.0 | |||
| 2024 | 2023 | |||||
| 1 | 1 | Pampers | P&G | 203.6 | -10.6 | -4.9 |
| 2 | 2 | Huggies | Kimberly Clark | 32.0 | -4.3 | -11.8 |
| 3 | 3 | Rascal & Friends | Rascal + Friends | 6.2 | -1.3 | -17.8 |
| 4 | 5 | Ninjamas | P&G | 5.5 | 3.2 | 143.3 |
| 5 | 4 | Eco By Naty | Naty Ab | 3.6 | -0.2 | -6.0 |