Consideration for John Lewis remains steady despite lockdown keeping shoppers away
John Lewis consideration and current customer scores (4 week moving average) % GB adults
Mar
2020
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
2021
Feb
Mar
0
2
4
6
8
10
12
14
16
18
20
22
24
26
28
30
32
34
36
38
40
42
Consideration
Current customer