The same $3,000 ad spend can produce very different acquisition costs

Illustrative HVAC PPC scenario in USD. Advertising spend is held at $3,000; completed paid jobs vary.

September 2026 U.S. planning example, not industry benchmarks or observed results. Ad cost per completed paid job = $3,000 divided by attributed completed paid jobs from the same cohort. Excludes agency, software, sales, and job-delivery costs; not total customer acquisition cost or profit.
Chart: GetWorklySource: GetWorkly illustrative calculationGet the data