Social media and TV are the top channels where viewers notice promotional campaigns for new theatrical releases
In which of the following channels, if any, do you usually notice promotional campaigns for new movies in movie theaters? Please select all that apply. (% of respondents from 17 markets)
Social media
44
TV
44
Movie theaters
30
Out of home media
20
Mobile apps
17
Online journals, magazines or news websites
14
Radio
12
Print journals or magazines
9
Podcasts
7
Other
3
Not applicable - I don't usually notice campaigns for new movies