Consumer Encounters With Celebrity Deepfakes, by Age

Survey Q: In which of the following ways have you personally experienced a fraudulent deepfake of any celebrity, such as an actor or music artist, where you knew the content was created or edited using AI?

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Source: Variety Intelligence Platform/SmithGeiger, November 2024; note: fielded Oct. 28-Nov. 2 among U.S. adults 18-64 (total n=2,019; 18-24 n=308; 25-34 n=458; 35-44 n=414; 45-54 n=422; 55-64 n=417); respondents could select all that applied