How much of what each brand publishes do users consider to be news according to their definition

There are large differences between brands in terms of how much of their output users consider to be news. For some brands, fewer than half of their users think all or most of what they see there is news.

DNR_Q5_news. You said you accessed these brands for any purpose in the last week … How much of what each brand publishes would you consider to be news? Base = All who used each brand for any purpose in the last week, ranging from Daily Mirror = 73  to BBC News = 1619.
Source: Changing definitions of news in a digital environment: How the public defines news across six countries
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