U.S. Consumer Awareness and Use of Generative AI

Survey Q: Generative AI is a branch of artificial intelligence that can create new text, images, speech, music and video by learning patterns from large amounts of data that are used to train AI models. How familiar are you with the types of generative AI applications described above (e.g., ChatGPT, Midjourney, Stable Diffusion)?

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Source: Luminate, "Entertainment 365 Survey," Wave 14, fielded online May 5-16, 2025 among U.S. gen. pop. 13+ (n=2,018; male=998; female=1,020; gen Alpha=93; gen Z=420; millennials=479; gen X=524; boomers=473; under $50K=815; $50K-$75K=364; $75K-$100K=262; $100K or more=370)

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