How Does Wrapped's Google Search Traffic Compare?

In the last 12 months, Spotify Wrapped's peak weekly Google search traffic in the U.S. equalled search activity for Coachella and was about half of the Met Gala. Amazon Prime Day was close behind Wrapped, Cyber Monday was well ahead.

(Search topics shown here are indexed against the top search term of the group, Met Gala, which is scored a 100. Weekly search traffic for Wrapped and Cyber Monday is projected, not finalized, as of Dec. 4, 2025)
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Source: Google Trends