Proportion interested in each AI personalisation option vs proportion of media leaders planning each

2025
All markets

% of publishers planning each:
        → Article summarisation = 70%
        → Article translation = 65%
        → AI chatbots= 56%
        → Language for different reading levels = 21%
        → Text to audio (or audio to text) = 75%

AI_personalisation. The news industry is considering using AI to better adapt news content to people’s individual needs. Which of the following options, if any, would you be interested in using? Please select all that apply. Base: Total sample across all markets = 97,055. Note: Data on initiatives planned by media leaders from 'Journalism, Media and Technology Trends and Predictions 2025'.

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Reuters