When using AI, news publishers think content creation carries the most reputational risk

Data from a survey of 314 media leaders in 56 countries for 'Journalism, media and technology trends and predictions 2024'.

Q15. Thinking about the potential risks created by the use of AI, which of these areas would you say carries the greatest reputational risk for your company? (choose one). Base: 290
Source: Journalism, media and technology trends and predictions 2024.

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Reuters