Product quality is the most popular influencing factor when purchasing CBD products
Which, if any, of the following factors influence your choice of CBD brand and product type? (% of US adults who have used CBD products)
| Product quality | 46 | 51 | 52 | 48 | 56 |
|---|---|---|---|---|---|
| Price | 46 | 44 | 55 | 43 | 47 |
| Recommendations from friends and family | 39 | 35 | 24 | 42 | 33 |
| Information on product labels | 27 | 27 | 34 | 27 | 29 |
| Brand reputation | 26 | 29 | 34 | 27 | 34 |
| Online reviews | 25 | 26 | 34 | 25 | 27 |
| Product packaging | 11 | 14 | 23 | 12 | 20 |
| Other | 4 | 4 | 5 | 5 | 2 |
| Don't know | 5 | 5 | 3 | 4 | 4 |
