Although NFL stadiums account for six of the 10 biggest naming-rights deals, Maple Leaf Sports & Entertainment is cashing the biggest checks. The group owns the NBA champion Toronto Raptors, the NHL’s Toronto Maple Leafs and the National Lacrosse League’s Toronto Rock, who collectively drew nearly 2 million fans to Scotiabank Arena last season.
The following deal would have made the list, if it had ever actually happened:
In February 2011, Farmers Insurance Group announced it had signed a 30-year, $700 million naming-rights deal for a proposed NFL stadium in downtown Los Angeles, with the stadium to be called Farmers Field. The deal was potentially worth $1 billion if two NFL teams relocated to Farmers Field. AEG, the stadium’s developer, scuttled the plan in 2015.
| Facility | Total price | Deal length |
|---|---|---|
| Scotiabank Arena | $609 million* | 2018-2038 |
| MetLife Stadium | $425-$625 million | 2010-2036 |
| Chase Center | $300-$400 million | 2016-2040 |
| Citi Field | $400 million | 2006-2028 |
| Mercedes-Benz Stadium | $324 million | 2015-2043 |
| NRG Stadium | $310 million | 2000-2032 |
| SunTrust Park | $250 million | 2014-2042 |
| Hard Rock Stadium | $250 million | 2016-2034 |
| Levi’s Stadium | $220.3 million | 2013-2033 |
| US Bank Stadium | $220 million | 2015-2041 |
