Biggest current naming-rights deals

Although NFL stadiums account for six of the 10 biggest naming-rights deals, Maple Leaf Sports & Entertainment is cashing the biggest checks. The group owns the NBA champion Toronto Raptors, the NHL’s Toronto Maple Leafs and the National Lacrosse League’s Toronto Rock, who collectively drew nearly 2 million fans to Scotiabank Arena last season.
The following deal would have made the list, if it had ever actually happened:
In February 2011, Farmers Insurance Group announced it had signed a 30-year, $700 million naming-rights deal for a proposed NFL stadium in downtown Los Angeles, with the stadium to be called Farmers Field. The deal was potentially worth $1 billion if two NFL teams relocated to Farmers Field. AEG, the stadium’s developer, scuttled the plan in 2015.

* Scotiabank’s purchase price was converted July 1, 2018, when its deal began, at a rate of $1 Canadian = $0.76100 U.S., per XE.com.
Notes: Year listed on left represents when deal was announced. Partnerships listed represent single deals, where pricing was available. Deals that were later extended or renewed were treated as a new contract vs. ranking the deals by cumulative totals.