US adults
18-29
30-44
45-64
65+
Music apps (Spotify, Apple Music, etc.)
37
50
40
31
17
Radio/satellite radio
35
23
34
45
40
Social media
32
45
35
25
15
Movies/TV shows
31
35
34
28
21
Recommendations from friends/family
31
33
32
31
23
Commercials
14
16
17
13
8
Video games
12
23
16
4
0
websites/blogs
11
13
13
9
6
Podcasts
8
10
12
6
3