US adults
Gen Z (2000 and later)
Millennial (1982-1999)
Gen X (1965-1981)
Baby Boomer (1946-1964)
Edible foods (e.g., baked goods, chocolates, candy, snacks)
27
25
30
32
24
Flower/bud for smoking (e.g., pre-rolled joints, shake)
21
19
28
23
17
Ingestible concentrates/extracts (e.g., pills, tablets, lozenges, drops, capsules, oral sprays)
20
13
24
23
17
Topical body products (e.g., lotions, creams, balms, massage oils, sprays, transdermal patches)
20
15
21
23
20
Concentrates/extracts for vaping or dabbing (e.g., vape cartridges, oils, waxes, resins)
15
13
23
17
8
Infused beverages (e.g., alcohol, coffee, water)
15
15
21
18
10
Cooking ingredients or condiments (e.g., syrups, preserves, butters, oils, seasonings, sweeteners)
14
15
20
17
9
Bath products (e.g., soaps, soaks/salts)
12
12
17
14
8
Facial beauty products (e.g., face creams/lotions/serums, lip products)
11
13
14
13
8
Prefer not to say
4
7
5
4
2
Other
2
2
3
2
1