All carrier switchers
Millennials
Gen X
Baby Boomers
Lower cost services compared to previous operator
32
27
32
42
Network quality (better internet/mobile data)
19
22
19
19
Better services plan (volume of texts, voice calls etc.)
17
16
19
21
Better customer service/technical support
14
12
13
18
Not locked into a long contract
12
11
12
14
I have family/friends are with this operator
11
13
9
10
It has better rewards than my previous operator
9
13
7
5
Lower handset prices
9
10
9
8
Other (Reasons for switching carriers)
9
7
9
13
The handset I wanted was only available with this operator
6
9
6
3
The stores are better located
5
8
4
3