All carrier switchers
Millennials
Gen X
Baby Boomers
Lower cost services compared to previous operator
Network quality (better internet/mobile data)
Better services plan (volume of texts, voice calls etc.)
Better customer service/technical support
Not locked into a long contract
I have family/friends are with this operator
It has better rewards than my previous operator
Other (Reasons for switching carriers)
The handset I wanted was only available with this operator
The stores are better located