Sports fans
40%
42%
44%
46%
48%
50%
52%
54%
56%
58%
60%
62%
64%
66%
68%
70%
72%
74%
76%
78%
80%
All sports fans
58%
Avid sports fans
62%
Casual sports fans
56%
Gender
40%
42%
44%
46%
48%
50%
52%
54%
56%
58%
60%
62%
64%
66%
68%
70%
72%
74%
76%
78%
80%
Male
58%
Female
57%
Generation
40%
42%
44%
46%
48%
50%
52%
54%
56%
58%
60%
62%
64%
66%
68%
70%
72%
74%
76%
78%
80%
Gen Z
58%
Millennials
71%
Gen X
51%
Baby boomers
50%
Matures
48%
Race
40%
42%
44%
46%
48%
50%
52%
54%
56%
58%
60%
62%
64%
66%
68%
70%
72%
74%
76%
78%
80%
Hispanics
65%
African Americans
77%
Non-Hispanic whites
52%
Income
40%
42%
44%
46%
48%
50%
52%
54%
56%
58%
60%
62%
64%
66%
68%
70%
72%
74%
76%
78%
80%
Income < $75k
57%
Income > $75k
59%