Actions brands should take to indicate authenticity of makeup products
Which, if any, of the following actions do you think brands should take to clearly indicate the authenticity of their makeup products? (% of 1100 adults who've bought duped products unknowlingly in the past 12 months)
Clearly label products with verifiable batch codes or serial numbers
40
Offer tools or apps for consumers to verify product authenticity
37
Regularly educate consumers on how to identify authentic products
36
Provide authenticity certification or guarantees
33
Sell exclusively through official or verified channels
32
Publish official lists of authorized sellers or distributors