There are approximately 11.4m adult Australians (56%) who say they are Meta / Facebook users.

Figure 1: Demographic Breakdown of Meta / Facebook Users

The Daily Telegraph / Freshwater Strategy Poll; Australian Voters; Sample size n=1,044; Fieldwork 13-14 April 2024. Margin of Error +/- 3.3%. Figures may not sum to 100% due to rounding.
Chart: Freshwater StrategySource: Freshwater StrategyGet the dataCreated with Datawrapper