Example: 1964-1967 Pontiac GTO
The largest quote group is Boomer and Older at 61% and the smallest is Millennial and Younger at 8%. This makes the Generational Spread 53 percentage points.
The largest quote group is Boomer and Older at 61% and the smallest is Millennial and Younger at 8%. This makes the Generational Spread 53 percentage points.