Lidl customers
Big four customers
I think products that are better for the planet are usually more expensive
79
79
I think it's important that loyalty programmes and promotions help people live more sustainably and support the environment
75
70
I try to use less electricity to help the environment
69
65
I prefer brands that are sustainable
60
55
It costs too much to be green all the time
59
57
I tend to read the ingredient lists of the products I buy
54
46
I don't mind paying more for products that are good for the environment
49
49
I like to look out for where my products are made or grown
48
44
I make an effort to buy fair trade products
36
31
I consider myself an environmentalist
34
30
I prefer to buy things second hand rather than new
34
26
I considermyself an environmentalist
34
30
I don't mind paying more for organic food
27
24
I only buy products from companies that have ethics and values that I agree with
22
17
I only buy clothes from sustainable brands
20
17