Public opinion on brand trust

Australia
Only the below brands were included in the survey. It should not be treated as a list of the most or least trusted brands as it is not exhaustive.

Table with 4 columns and 15 rows.
	Trust	Neither
ABC News	64%	17%	19%
Australian Financial Review	54%	30%	15%
BBC News	59%	26%	15%
Channel 7 News	54%	23%	23%
Channel 9 News	55%	22%	24%
Daily Telegraph	42%	30%	29%
Guardian Australia	50%	31%	20%
Herald Sun	44%	29%	27%
News.com.au	48%	27%	26%
Regional or local newspaper	60%	27%	14%
SBS News	65%	21%	14%
Sky News	45%	23%	33%
Sydney Morning Herald	48%	29%	23%
The Age	48%	31%	21%
The Australian	50%	28%	22%

Q6_brand trust. How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Details: 6–10 coded as ‘Trust’, 5 coded as ‘Neither’, 0–4 coded as ‘Don’t trust’. Those that haven’t heard of each brand were excluded. Whether respondents consider a brand trustworthy is their subjective judgement, and the scores are aggregates of public opinion, not an objective assessment of underlying trustworthiness. More on how we ask about trust in news brands here.
Place of Australia in RSF World Press Freedom Index: 39/180. More at rsf.org