Yale's School of Management is serving up 15 new courses this coming academic year, while the University of Virginia's Darden School of Business is offering 14 new options. Among SOM's new courses are Jessica Helfand" The Invention of Desire and Michael Bierut and Jessica Helfand's 12 Design Ideas That Changed The World. Among the most compelling new courses at Darden are Bob Bruner's Lessons of the Post-Watergate U.S. Presidents and Lalin Alik's Deviant Marketing