How aberdeen's re-rebrand from abrdn went down with consumers aware of the company
YouGov BrandIndex: Overall, of which of the following brands do you have a POSITIVE/NEGATIVE impression? (2 week moving average) - abrdn.
YouGov BrandIndex: Overall, of which of the following brands do you have a POSITIVE/NEGATIVE impression? (2 week moving average) - abrdn.