Ad Awareness (%)
Walmart
42.8
Target
35.5
Kohl's
19.7
CVS
18
Costco
16.6
Value (net score)
Walmart
43.3
Costco
37
Target
32.1
Sam's Club
29.7
TJ Maxx
24.8
Consideration (%)
Walmart
63.2
Target
50.1
Costco
34.7
CVS
30.7
Sam's Club
29.8
Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks (delivered as a percentage)

Value – Whether a consumer considers a brand to represent good or poor value for money (delivered as a net score)

Consideration – If a consumer would consider a brand or not the next time they are in the market for a purchase (delivered as a percentage)