For more than half of all consumers, it matters that brands offer products made by and suitable for diverse groups

Which, if any, of the following aspects of diversity make a difference to where you shop? Please select all that apply. (% of respondents from 17 markets for whom diversity and inclusion matters when making purchases)

Exclusions: Others, please specify, not sure, N/A - Aspects of diversity and inclusion don't matter to me when choosing where to shop.
YouGov 2022
YouGov Surveys: Serviced | March 2024