What sets 'First-time investors' apart from the general population?
% of GB adults who agree with the following statement
First-
time investors
All
GB adults
‘Saving for the future’ is their main financial priority
56
41
Have an ISA account
48
35
Buy financial products mostly online
36
28
Saving to buy a property/for a deposit
31
19
Use financial websites to make financial decisions
13
6
Have an account with Monzo
9
5
