When screen time shifted, it didn't go where you might expect

Top destinations for time diverted away from Facebook and Instagram, among screen-based activities only. Results shown are statistically significant findings from each experiment.

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Notes: Results reflect statistically significant diversions only. Blank cells indicate the result was not statistically significant in that experiment or was not considered. Offline time is excluded. Communication includes SMS/MMS, Gmail, and WhatsApp. Productivity includes app-based services such as CashApp, DoorDash, and Uber.

Chart: Monday Morning EconomistSource: Goodman et al. (2026) | Table 3Created with Datawrapper