Majority of Brits willing to pay something more for the UK to achieve net zero by 2050...but it's not much

Figure 3: Willingness to pay curve (£ per week) for the UK to achieve net zero carbon emissions by 2050 (x-axis) by The probability (%) of someone accepting the price (y-axis)

Freshwater Strategy Poll; GB Adults; Sample size n=1,001; Fieldwork 23-25 Sep 2022
Chart: Freshwater Strategy Source: Freshwater Strategy Get the data