H&M’s evolution in the last decade
Annual variation, in percentage
−20
−18
−16
−14
−12
−10
−8
−6
−4
−2
0
2
4
6
8
10
12
14
16
18
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Sales
Profit
Profit
Sales
Source: MDS